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RML is the first highly personalised, professional information service for farmers. The decision-enabling content is delivered:
- As per the individual preferences of crops, markets, and location of each farmer
- Through SMS
- In his local language
- Aligned tightly with his daily work schedule
- In a mix of relevant local and international content
- As per the stage of his individual crop cycle
- In a highly simple user-experience for the farmer
- Across all handsets and telecom operators
- Can be easily purchased at an affordable price over the counter in a variety of rural outlets
RML content is generated by a combination of in-depth internal experts and external information, which is managed by a highly adept and specialized content management team.
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