A few seeds, a spade and some water. Add a little sunshine for good measure. Farming,
as we knew it, isn't the same anymore.
Thanks to the vagaries of the monsoon and other external factors, agriculture is
one of the most risk-prone 'fields' to be in. Add to it the fact that a majority
of India earns its daily bread through agriculture, and we have a complex situation
at our hands.
In comes Reuters Market Light (RML). To enable. To empower. To enlighten.
Since October 2007, RML has been serving the Indian farming community by delivering personalised information over
the ubiquitous mobile phone. Over the years, this multi-award winning business has enjoyed unprecedented success and has positively impacted hundreds of thousands of farmers. It is estimated that the RML service has been used by over a million farmers, through sharing, with several hundred thousand using a paid service.
Ramchandra-Bhutekar