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2006
» Seed Funding - RML gets seed funding from the Reuters Venture Board, chaired by Tom Glocer, CEO, Reuters. This phase includes research with hundreds of farmers all over India.
» Prototype Funding - Consumer research with prototypes involving over 1500 farmers. » Ethnography and small scale market trials funding - A small scale service is run in Maharashtra along with running an ethnography study. |
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2007
» Production and scaled market trials funding - Several thousand farmers use RML to give feedback. MoU signed with Maharashtra State Agriculture Marketing Board (MSAMB).
» Launch in Maharashtra in October 2007 - Reuters Market Light is launched as a business by Shri Sharad Pawar, Union Minister of Agriculture, Government of India, in Pune amidst a gathering of hundreds of farmers and partners. |
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2008
» RML team shifts from UK to India. The RML business starts to operate from Mumbai.
» Punjab Launch - RML launched in Punjab by the Chief Minister, Shri Parkash Singh Badal. |
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2009
» Launch of RML Direct - RML launches an award-winning first ever card for Micro-information Services designed specifically for the farming community.
» Pan India expansion - RML expands content operations in 13 states of the country. |
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2010
» RML wins six awards including The World Business Development Award (WBDA) from the UNDP, ICC and IBLF.
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2011
» Rapid scale-up.
» RML Impact validated through studies conducted by various independent organizations like World Bank, USAID, GIZ, LBS. |
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2012
» RML crosses the 1 million unique registered consumers mark.
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