Reuters Market Light is a pioneering mobile phone-based highly-personalised professional information service specially designed to support the farmer community.

RML helps farmers achieve better yields and secure better prices by disseminating timely, accurate and personalized information across their key regions. Farmers receive crop advisory as per the stage of the crop cycle, taluka specific weather forecasts, local market price information, local and international commodity information and any other agri-rural information relevant to the farming community direct to their mobile phones, in their own language, as per their individual preferences. The decision-enabling nature of the information has a direct impact on the livelihood of farmers.

RML was launched in India in the state of Maharashtra in October 2007, by the Union Minister of agriculture of India, and in October 2008 in the state of Punjab by the state's Chief Minister, Mr. Prakash Singh Badal. Today RML operates in 13 states in India and covers over 250 crops and more than 1000 markets and 2800 weather locations across these states.

RML has been widely covered and featured in regional, national and international media since its launch. Several Indian state governments, including Maharashtra State Government, Punjab government, Rajasthan government have already signed MOUs with RML.

Reuters Market Light has enjoyed unprecedented success with nearly 1 million registered unique subscribers in over 40,000 villages and is estimated to have been used by 4 million farmers through using and sharing. Individual farmers have reaped significant return on their investment achieving up to INR 200,000 ($ 4000) of additional profits, and savings of nearly INR 400,000 ($8000) by using RML.

RML Overview